Set Up Your Brand Profile

The brand profile is the screen most people click through in about ninety seconds, and it's the one that decides what every video after it looks like.

Think of it as the settings your channel inherits. Your niche, your visual style, your voice, your text and caption styling, and optionally a character who keeps showing up. You answer those questions once. From then on, every video you make in Channel Farm starts from those answers instead of starting from nothing.

Which is exactly why a rushed profile is expensive. A sloppy choice here doesn't cost you one video. It costs you thirty, because all thirty come out of the same settings.

Start with the niche. This isn't a label for your own filing. Channel Farm uses it when it writes your scripts and when it builds the image prompts behind your scenes, so "history" and "shipwrecks nobody ever found" will hand you two completely different channels. Give it the specific version. You've already done the work of picking a lane, so put the lane in, not the category the lane sits inside.

Visual style is next, and there's a whole lesson on choosing it, so for now just understand where it lives. It's set at the channel level. Not per video. That's deliberate, because a consistent look is how a stranger scrolling their feed recognises your second video after watching your first.

Then the voice. You're not picking a voice for this video, you're picking the person who narrates everything on the channel from here on. Read a paragraph of your actual script in it before you commit, not a sample sentence. Some voices sound great for ten seconds and grate over eleven minutes.

The recurring character is optional, and plenty of formats don't need one. If your videos have someone who genuinely recurs, a narrator figure or a mascot or a person who walks through the story, you can lock them here so they stay the same person from scene to scene and from video to video. If your content is a different subject every time, leave it alone. Locking a character you don't need just constrains images that would have been fine.

Now the caption settings, and this is where I want you to slow down, because your subtitles are on screen for the entire runtime. You've got font, size, colour, highlight colour, words per line, position on the frame, and shadow. Two of those carry most of the weight. Keep words per line low enough that each line lands in one glance instead of forcing a read. And the stroke.

Use the black outer stroke. It's the default and it deserves to be. Outer means the outline sits around the outside of the letters, so the letterform keeps its full thickness and you get a hard edge between the text and the picture. Inner and centre strokes eat into the letter itself, and your text goes thin and mushy the moment it lands on something bright or busy.

That matters more here than it would anywhere else, because your backgrounds are generated. You don't know what's behind that text until the scene renders. The outer stroke means you don't have to care.

Set it once. Set it properly. Everything you make after this is a copy of this page.