What Channels & Networks Sell For

At some point somebody is going to ask what your channel is worth, and you want to know the answer before that conversation, not during it.

The number is roughly two point three times lifetime earnings.

Sit with what that's measuring, because it isn't what most people assume. Not your best month. Not last month multiplied out into a big impressive annual figure. Lifetime. Every dollar the channel has paid out since the day it was monetized, added up, times about two and a bit. That's the price an automation channel sells for.

Which tells you something useful about how buyers think. They aren't buying this month's revenue. They're buying the evidence that revenue keeps happening. A long, boring, unbroken earnings history is the actual product. A channel that made a pile in one lucky quarter and little since is worth a fraction of what the same monthly number is worth spread across two steady years, because only one of those has proved anything.

It also means every month you keep the channel running raises the floor on what you can sell it for. The lifetime figure only ever goes up.

Now the other half, and this is the part people don't see coming until they've got a few channels running.

If you own several, don't sell them one at a time. A network sold as a company is worth more than the same channels sold individually. Same assets, different transaction. Somebody buying one channel is buying a channel. Somebody acquiring a network is buying an operation, structured, handed over in a single deal, and that gets valued differently.

So if selling is anywhere in your plans, the thing you're building toward isn't one great channel you eventually cash out of. It's a group of them that can go together.

Most people never sell, and that's fine. But knowing the multiple changes how the work feels. A channel paying you four hundred a month isn't a four-hundred-a-month channel. It's an asset quietly stacking up a lifetime number with a multiple waiting at the end of it.

Two point three times everything it has ever earned. Worth remembering the next time a month feels slow.