Section 12
Write Scripts That Retain
How to write faceless scripts that hold attention: structure, length, hooks, long-form arcs, AI drafting and rewriting, fact checks, CTAs, and originality.
Start this section 14 lessons · 51 min
- 1. Anatomy of a Retention Script Why the script carries a faceless video, and how to pick the core emotion and the one thing the viewer will take away. 4 min
- 2. Script Length, Runtime & Word-Count Math How many words you need for a target runtime, about 1,500 to 1,600 per ten minutes, and why to ask AI for words, not characters. 4 min
- 3. Writing the Hook (First 30 Seconds) Why most viewers decide in the first three seconds, and how to open with a real payoff, even on long videos. 4 min
- 4. Openers That Work & Intro Mistakes That Kill Which opening lines lose viewers, like welcome back or have you ever wondered, and what a strong first line looks like instead. 4 min
- 5. Long-Form Narrative Structure How to hold attention past ten minutes with an arc like discovery to revelation and a pattern interrupt every minute or so. 4 min
- 6. Niche & Format Script Playbooks How scripts change by niche and format, how to calibrate tone and fact density from competitors, and how ranking videos are built. 4 min
- 7. Research → Script → Humanize Workflow Why one-prompt scripts no longer work, and a three-pass method: research facts, write the script, then rewrite it to sound human. 4 min
- 8. Prompting for a Full-Length Script How to build a master prompt from competitor scripts, generate section by section, and always check the word count yourself. 4 min
- 9. Scripting with AI Without Sounding AI How to make AI drafts read as human by adding specific details, real opinions, and uneven sentence rhythm. 3 min
- 10. The Line-Level Rewrite Checklist A line-by-line pass to remove repetition, filler, and hedging from an AI draft, then read it aloud to catch fake lines. 3 min
- 11. Beating AI-Detection & the Inauthentic Line Why generic AI scripts look alike across channels, how YouTube can spot predictable text, and why better writing is the fix. 4 min
- 12. Fact-Check & Defamation Safety Why every claim must be true, how to run a fact-check pass on AI scripts, and how to avoid stating harmful claims about real people. 4 min
- 13. CTAs & Where to Place Them Why the subscribe ask works best right after the hook pays off, and why to use only one call to action at a time. 3 min
- 14. Originality & Reused-Content Rules Why reused content risk lives in the script, not the footage, and why your own analysis must sit on top of the facts. 4 min
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