Channel Farm video · ops

Section 18

Benchmarks and Diagnostics: What Good Looks Like

What good numbers look like: retention and view duration targets, click rate ranges by niche, impression thresholds, audits, and when to stop a channel.

Start this section 6 lessons · 18 min
  1. 1. AVD & Retention Targets by Length and Niche Why longer is not better unless retention holds, the click rate and percent viewed to aim for, and why AVD dips as a video grows. 4 min
  2. 2. CTR Benchmarks & How CTR Moves With Scale Typical click-through rate ranges by niche, why a very low rate points to the thumbnail, and why CTR often falls as views grow. 3 min
  3. 3. Impressions: Thresholds & What Zero Means Why impressions matter more than views on a new channel, the early milestone to watch for, and what near-zero impressions mean. 3 min
  4. 4. The Channel Audit Checklist A fixed review for every upload, changing one thing per video, plus a wider check of your channel against what works now. 4 min
  5. 5. Kill Criteria: When to Stop How to set written, numeric rules in advance for when to drop a channel or niche, so you do not grind on a dead one. 3 min
  6. 6. New Channel Case Study (Week-by-Week) Two real channel builds that show the benchmarks in practice, and why video length affects how much of each video can carry ads. 2 min

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